Usually, the first reading presents the brand name, but give it a 180-degree spin, and voilà! You’ll reveal a different word.įor instance, let’s say you want to convey your company’s personality in your logo. If you’re on the lookout for a way to showcase your brand’s duality, an ambigram might just be the perfect solution! It’s a clever graphic design element that can be read from two distinct perspectives. Even if ‘ambigram’ is the term we hear most, knowing ‘symbiotogram’ might come in handy when discussing this fascinating form of word art. The term ‘symbiotogram’ emphasizes the balanced relationship between these two interpretations, each coexisting and complementing the other within the same design. This term, while less commonly used, still refers to the same captivating designs that can be interpreted as one word or phrase when read in one direction, and an entirely different word or phrase when flipped or mirrored. Pretty cool, right?Īmbigrams are also often referred to as ‘symbiotograms’. Most of the time, you can read them both upright and upside-down.
Well, ambigrams are these fascinating calligraphic designs that appear the same when viewed from different directions. So, you might be wondering, what exactly is an ambigram and how can you design one?
